Surely you have heard the term repeat business before, and due to the nature of the word, it needs no explanation. Every business and entrepreneur is looking for repeat business. A one time customer is never the goal. However, for some entrepreneurs, the art of getting repeat business is a mystery. They just cannot seem to be able to turn their one time customer into a life time consumer. Of course, repeat business has great rewards for the business and on top of the list is that the business gets constant cash injection. And even as the business definition explains, entrepreneurs are all about profit- cash.

If you are reading this and you are amongst those who are saying, I need some repeat business but I just don’t know how to go about it. Well, we got you covered. This article outlines three aspects that you need to focus on that are vital to get repeat business. Are these some new secrets, hell no! They are just what you may have been overlooking. So with that said, pay attention.

  1. Pricing

The first thing to highlight has to be the pricing. Although one might think this is about charging low prices, this is not always the case. Some clients will always come back to do business with you despite the rate you offer because they are looking for quality and not cheap service. What I would like to highlight though, is that you have to abstain from varying prices depending on the customer. It is tempting as a startup entrepreneur that when you land a deal with an established enterprise or someone who comes across as financially well-off, to charge a little higher. And one who comes across otherwise to be charged with less. Pricing says a lot about the integrity of an entrepreneur or corporation. Repeat business is built upon trust with the client, and pricing is the starting point. Be consistent with the pricing.

   2. Negotiate

An entrepreneur who cannot negotiate has not yet mastered the art of entrepreneurship. Entrepreneurship is about wheeling and dealing. It is about negotiations. Negotiation provides you with a chance to pitch to the client how you can add value to their business in ways other businesses cannot. In doing so, the client is likely to realize that they are actually paying less for the value they get. Negotiation, also, is not always about the monetary value.  I remember bargaining with a client, a point that sealed our deal was how efficient my services would be to them. The time that it would take my competitor, I halved it. This made the client realize the value they were going to pass on. And this leads to our last point.

 1. Customer Service

Many small and medium-sized businesses tend to overlook the value of their customer services. Customer service is at the heart of the business. The experience the customer gets from doing business with you is very vital. As the saying goes, “People may forget what you said, but not how you made them feel”. The same applies in business. Customer service incorporates sticking to deadlines, providing convenience and ensuring that the client is satisfied with the service rendered, and if not, do something about it. Your service or product is not enough to get you repeat business until you add great customer service to it.

Well, there you go: the three keys to repeat business. Experiment with these and see how it goes. Do share with us whether these have been providing the expected results