Although social media platforms were mainly platforms for socialization, they have evolved to become great instruments of Marketing. This means that you as an entrepreneur, if you are not marketing on social media are loosing out. Statista records that Facebook alone has over 2 Billion monthly users. Instagram has about 800 Million monthly users as of September 2017, Twitter has more than 300 Million active monthly users.
Social Media is an effective instrument of marketing which you should take advantage of for these reasons:
1. You Market Where There Are People
Marketing is directed where there are people. As the statistics show that social media is used by many, why not take advantage and channel your marketing efforts to reach these people. Although people are using these platforms to socialize, they become exposed to what you offer and therefore become aware within a social setting, which may have a positive influence.
2. Its Effective For Brand Awareness
Social media is a great platform to create brand awareness. Your ads will pop up in the news feed of the user quiet often and may spark interest which is easy to pursue. The reason for this is that the ad will be connected to the page or account of your business within the same social media platform, meaning that the potential customer can easily go to the page and check the company.
3. It Is Affordable
Unlike many marketing instruments, Social Media marketing is the most affordable so far. You can market your business without spending a dime. Simply creating an account, and beginning to communicate with potential clients is enough to have begun your social media marketing efforts. Although there are ads that you may create, they are affordable because you get to state the amount you want to spend and for how long.
4. The Reach Is Greater
The reach of your social media ad is likely to be greater compared to the traditional marketing instruments. Think of it this way, when watching television, how many time do you stick around during commercials? Many often opt to change to another channel and come back to the channel after the commercial break. Social Media on the hand, because the ads do not pop up in an irritating way, the ads are part of the news-feed, people tolerate and browse through them.
If you are not harnessing the power of social media marketing, know that you are missing out. Get on with the program, the ROI is great.