I woke up one morning to check the performance of our posts as usual, as it gives an indication of what resonates with most of our readers and to see where are our readers are from. This is often a quick exercise that can be as short as 5 minutes.

I was amazed to see that one of our posts has been read over 5000 times. This was a beautiful surprise. On that note, I thank you, for continuing to allow us to be a part of your journey.

After the excitement of 5000 reads had subsided, I reread the blog. To my surprise, the blog actually had grammatical errors. This was a surprise for two reasons. Firstly, because I am a bit of a perfectionist. I always scrutinize everything as I look for errors but this time I had missed them.
Secondly, how is it possible that the blog with errors still became the most read?

The answer to the above is simply that something doesn’t have to be perfect to sell. Perfectionists often struggle with releasing their products and services to the world. They obsess over faults so much that they don’t launch.

While it’s okay to pursue perfection, it’s also important to note that there is no absolute perfection but a certain level of excellence. It becomes important to launch what you have been working on. You need to start somewhere. Also, you need the world to give you feedback.

Feedback from the people the product is Intended for is very important because quality also entails what the end user wants to do with the product. Although you may think it’s great,  if the user has no use for it then it is of no use.

Perfection is not a destination but a process. Think of some of the best products in the market. Apple computers for instance, the Apple 1 is very different from the latest MacBook or iMac.

Launch what you have, continue improving it. That’s the way to go because it doesn’t have to be perfect to sell.